Smell marketing, use a unique fragrance for your business and enhance your brand

Enhance your brand identity through scent marketing. Discover how exclusive Vinfer Professional fragrances can make your customers fall in love and improve your sales.

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Odor marketing is a marketing strategy that aims to enhance the brand identity of a business through the use of its own fragrances. To do this, choosing an air freshener with personality is a key factor that can help your customers identify you even with their eyes closed.

Smells carry a great emotional bond in our mind without the need for conscious stimulation, hence the great potential of this type of strategy. There are many prestigious brands that have opted for this type of marketing and give their spaces a great brand identity.

Have you ever stopped to think what does your business smell like? If you are reading this article, the time has come to give a strong boost to your scent branding. At Vinfer Laboratories, based on our experience of more than 40 years, we have created more than 80 different fragrances based on floral, fruity, marine, children's touches... which have been, and are, sales leaders in their different formats: professional diffuser, spray, mikados, spray gun... Not forgetting their hypoallergenic qualities, another key factor to consider.

What can you wait to make your client fall in love with their sense of smell too?

The smell is fixed in our memory, it makes us relive special moments... the smell of the sea breeze, of freshly baked bread or the smell of grandmother's stew evoke moments in our lives that remain anchored forever. It is a very evocative power that companies must make the most of. According to research from Rockefeller University, people remember 35% of the things they smell compared to 5% of what they see.

Olfactory marketing is a technique highly developed by clothing brands, whose stores and garments give off a very special smell: brands such as Mayoral or Stradivarius use it in a very powerful and effective way. For example, the Disney empire imbued all of its theme parks with the smell of popcorn.

Do you also want to bet on a smell that identifies you?

At Laboratori Vinfer we are experts in manufacturing air fresheners for the professional channel. We have created nearly a hundred fragrances to provide your business with a unique and unmistakable scent. We can even make variations on our extensive catalog to adapt it to the personality of your brand thanks to the specialized staff, our laboratory and the Vinfer R+D+i department.

Betting and investing in sensory strategy can result in a significant increase in turnover, since it is leading to an irrational response on the part of the customer, which favors business opportunities. A good scent will differentiate us from the competition and will emotionally anchor us with the customer, these are all advantages!

We suggest some of the fragrances with which you can start exploiting the sensory marketing of your business. Which one is your favorite?